Denis Opudo
Casablanca, Morocco will have the opportunity to host the 4th edition of the African Digital Summit. The summit will take place from 22nd to 23rd February 2018. It will work on the initiative of the Groupement des Annonceurs du Maroc (GAM). More than 1,300 digital professionals and 40 high-level speakers from almost 20 African countries will attend the Summit. The summit will also be opened to countries outside Africa.
The African event is usually held in Casablanca annually. It brings together agencies, media, publishers and marketing and digital professions. This is a group of people who come from across the world. The 2018 edition brings together the continental and international influence of the summit. This will be because of the presence of more African countries and from the rest of the world. The summit will also see the opening of the latest technology MarTech and AdTech. Also, there will be an establishment of an open innovation approach and the launch of a web TV. The TV will be dedicated to African Digital TV.
The summit will affirm the fact that technology has changed marketing and advertising. The trend will speed up and grow in future and bring branding and technology closer together. The 2018 Forum will be the pillar of the transformation through high-level conference dealing with the current trend. Strong initiatives like the Open Innovation program, the Digital Garden, and the African Digital TV flagship project will have some time during the summit. The time will be to showcase the steps they have made in the technology world.
The summit gives an opportunity to the advertisers and marketers to discover the digital trends. It also assists them to identify digital developments. They will succeed in their transformation and better management of their marketing strategies. The event will also improve the relationship between different players. Finally, it will start innovative projects bringing added value to all the stakeholders.
