Nabilah Safira
TechInAfrica – The leading pan-African marketplace, Bookings Africa has launched a new mobile app for the Gig economy. The announcement came along with the success of the company’s latest fundraising round.
Founder and CEO Fade Ogunro believe in the future of Africa but sees unemployment as a worrying thing. “The biggest problem we face is unemployment. Booking Africa tackles this issue by enabling millions of freelancers gain recognition, monetizes their talent and builds a sustainable career on their own terms.”
This lets each person create his profile, upload portfolio, set rates, and availability, as well as manage his business with guaranteed payments ‘all at the tap of a button’. Currently, Bookings Africa offers over 14 talent categories; make-up artists, photographers, DJs, hairstylists, and social media influencers, and more, but the company plans to extend the list to more than 40 while expanding their reach to other countries in Africa by December this year.
Since the app’s launch in April 2019, Bookings Africa has managed to get 2,000 freelancers registered on its board while served clients from Coca-cola, Anap Jets, May D, Film Factory, to The Luxury Lifestyle Market. Clients can search for a specific talent, compare the transparent prices, book the service, and give the deserved ratings and reviews after securing payment.
Fade highlights the expensive, time-consuming, and extreme inefficiency tag that envelope the current creative sourcing process. With the app solution, Fade wants to reshape the cultural workforce of Africa. “Working in the media industry as a producer for over a decade, I found many limitations when trying to source creatives across the continent. I have dedicated the last 3 years of my life creating this innovative tech-enabled solution, that will reshape Africa’s workforce. This is my vision for Bookings Africa; an Africa that works.”
Source: Biztechafrica.com
