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YaHalla targets the United Arabs Emirates Market

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YaHalla aims at making its smartphone company the best in the world. The CEO and founder of the company disputes the notion that a prophet is not accepted in his own home and tries to make the company stronger in his own hometown. Bader Samir Tayeb, the Chief Executive Officer (CEO) of the company says that their main target is to make the company the best worldwide. However, for that to be attained the company must dominate the home turf market first before it grows further.

YaHalla, a company located in the United Arabs Emirates has enjoyed prosperity in Africa. However, it’s now going for the UAE market offering its smartphones and tablets online and in specific shops.  Bader says that he was encouraged to put up the company by the smart city drive of Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The company started offering its services in 2015.

The love of technology was one of the reasons behind the start of the company. The founder had the urge to be one of the top technology companies in the UAE. Foxconn, an Apple iphone manufacturing company is what offered Tayeb the idea of how to find and build his line of devices.

The main target of the company which makes its phones in China is to attempt to give phones at the cheapest cost possible but of the best quality. Currently the company sells three different phones. It has the Alif, a smartphone running the Android Marshmallow OS with a 5.5-inch screen and a 64-bit Octa core, which the company currently sells for Dh999. The battery of the phone is able to last for a period of two to three days.

The company’s other phone is the Baa, which runs on Android Nougat OS and includes a Deca (10) core CPU for Dh1, 099. The company also sells tablets called the Alpha, with a Quad-core processor and a built-in projector for Dh999. The next phone will be availed on March 2018. You can get their devices in their online shops at souq.com or there different outlets within Dubai.

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Written by Kevin Nyango

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