Grace Ashiru
South African fleet management startup GoMetro has successfully concluded a Series A funding round, securing GBP9 million (US$11.5 million). The funding, led by new investor Zenobē and with significant participation from FutureGrowth Asset Managers, aims to facilitate the digitization of heavy-duty commercial transport operations and further enhance the platform in critical regions. Notably, GoMetro had previously garnered US$1 million in a seed extension round in May 2022, with ongoing support from existing backers, including Greg Fury, 4 Decades Capital, Hlayisani Capital, Tritech Global, Kalon Venture Partners, and ESquared Ventures, all of whom continued their investment in the Series A round.
Founded in 2014 under the leadership of Justin Coetzee, GoMetro stands as a prominent business-to-business Software as a Service (SaaS) fleet management firm. Specializing in a cutting-edge electrification management platform, GoMetro caters to bus and truck operators, irrespective of the Original Equipment Manufacturer (OEM), positioning itself as a leader in combating carbon emissions within the notoriously challenging transportation industry.
The company’s innovative approach facilitates the swift development of mobility apps, thereby optimizing the operations of numerous fleets on a global scale.
Justin Coetzee emphasizes the significance of adopting data-driven decision-making systems, empowering operators to efficiently manage fleet utilization, optimize resources, mitigate risks, and elevate customer satisfaction. This strategic approach serves as a competitive advantage, propelling transport companies beyond the reach of their rivals.
GoMetro’s Bridge, a cloud-based platform, takes charge of the essential data streams to electrify buses and trucks. By offering fleet owners a range of telematics-driven tools through its cutting-edge fleet management platform, GoMetro Bridge assists them in transitioning to electric vehicles. The recent funding injection propels GoMetro toward digitizing heavy-duty commercial transport operations, focusing on expanding its platform across key markets: the U.K., the E.U., the USA, and South Africa.
This infusion of funds enables GoMetro to enhance its software platform, delivering improved tools to fleet operators for the efficient supervision and enhancement of their electric vehicle fleets. The expansion includes an updated list of compatible devices and the incorporation of new functionalities, aligning with the dynamic demands of the industry.
