Sylvia Duruson
Sendstack, a Nigerian logistics technology company, has announced a significant strategic shift in its business operations. The company is discontinuing its original last-mile delivery service, DLVR, to concentrate exclusively on CTRL, its logistics management software designed for corporate clients managing third-party logistics partnerships.
The company, established in 2021, initially made its mark by helping Nigerian businesses coordinate with various logistics providers through DLVR. However, CEO and Co-founder Emeka Mba-Kalu revealed that DLVR’s growth had not met expectations and was consuming resources needed for developing CTRL, prompting the strategic pivot.
CTRL, which has already secured ten corporate customers, isn’t entirely new to Sendstack’s operations. According to COO and Co-founder Ifeoma Nwobu, the platform has been functioning behind the scenes as their internal management tool, distinguishing Sendstack from conventional dispatch services. The software offers comprehensive features including delivery tracking, route optimization, multi-partner communication management, payment processing, and detailed operational analytics.
The company has implemented a straightforward pricing model, charging ₦200 per delivery process. Corporate clients can also opt for monthly subscriptions or customized packages based on their specific logistics requirements. This pricing structure reflects Sendstack’s commitment to providing value while maintaining accessibility for its target market.
Sendstack’s new direction aligns with its broader vision of becoming Africa’s premier logistics infrastructure provider. The company now focuses on serving traditional businesses seeking to modernize their logistics operations rather than tech-savvy companies with existing solutions. This approach addresses a significant market gap, particularly among established corporations still relying on manual logistics management systems.
Looking ahead, Sendstack plans to extend CTRL’s reach beyond Nigeria’s borders, targeting markets characterized by high economic activity and fragmented logistics sectors. While acknowledging the challenges of selling enterprise-level software to corporations accustomed to traditional methods, the company emphasizes CTRL’s potential for significant cost and time savings through consolidated logistics operations.
The platform’s value proposition centers on reducing operational inefficiencies and resolving logistical conflicts more quickly. Nwobu highlights that their target audience consists primarily of traditional businesses aiming to maintain competitiveness in an increasingly digital marketplace, rather than tech companies with existing logistics software solutions.
