Sylvia Duruson
MTN South Africa has unveiled a state-of-the-art Digital Experience Centre in Johannesburg’s Morningside district. The facility represents a significant advancement in technology retail, offering visitors comprehensive access to cutting-edge digital innovations and interactive experiences.
The centre showcases an extensive range of modern devices from leading manufacturers including Apple, OPPO, Vivo, Samsung, Xiaomi, Huawei, and Honour. Each brand maintains dedicated support staff to provide comprehensive pre-sale and after-sale assistance to customers.
Gaming enthusiasts can explore a specialized gaming zone equipped with PlayStation 5 consoles and high-speed connectivity. The area hosts regular gaming tournaments through MTN’s partnership with Mettlestate, offering competitive players opportunities to win prizes while experiencing premium gaming performance.
The Connected Home Area demonstrates practical applications of MTN’s 5G technology, featuring smart home appliances, automated lighting systems, and advanced security solutions. This interactive space allows visitors to experience firsthand how modern connectivity enhances daily living.
Business professionals benefit from dedicated spaces including a modern boardroom for client meetings and a Creative Talk Studio for smaller events. The centre offers comprehensive demonstrations of MTN Business solutions, encompassing managed security services, cloud computing, Internet of Things technology, private networks, and unified communications platforms.
According to Mmenyana Ranku, General Manager of Branded Retail Channel at MTN South Africa, the centre reflects MTN’s dedication to innovation while addressing evolving customer requirements. Visitors can freely explore various technology kiosks and experience zones, engaging with the latest technological advances at their own pace.
The facility serves multiple purposes beyond traditional retail, functioning as an educational space where customers can learn about emerging technologies and their practical applications. This approach helps bridge the gap between complex technological innovations and everyday usability.
Through this new centre, MTN establishes a blueprint for future-focused retail spaces in South Africa. The integration of experiential areas, gaming facilities, business solutions, and retail services creates a comprehensive destination for technology enthusiasts, business professionals, and casual consumers alike.
