Grace Ashiru
Taager, a social e-commerce platform, has successfully secured a USD 6.75 million Pre-Series B funding round, led by Africa-focused growth fund Norrsken22. The oversubscribed round also saw participation from Endeavor Catalyst, Beltone VC, and existing investors, including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Founded in Egypt in 2019 and now headquartered in Saudi Arabia, Taager empowers individuals—particularly youth, women, and low-income earners—to launch and grow their social e-commerce businesses. The platform offers comprehensive support, encompassing a curated product catalog, embedded financing, logistics, multi-market payment collection, and AI-powered business optimization tools.
Saudi Arabia currently accounts for more than 60% of Taager’s revenue, with the company also operating in Egypt, the UAE, and Iraq. This expansion has solidified its position as a dominant force in the region. With the latest funding, Taager aims to further its growth within the MENA region and invest in AI-driven sales agents and machine learning technologies to enhance merchant profitability.
Co-Founder and CEO Mohamed Elhorishy underscored Taager’s impact, noting that merchants on the platform have seen their profitability increase by 2.5 times on average, achieving financial independence and a stable income. To date, Taager has empowered over 45,000 social sellers and is setting ambitious goals to scale fivefold in the coming years. The company was co-founded by Omar, Abdelrahman Sherif, and Ahmed Ismail.
Norrsken22 Principal Nivesh Pather emphasized Taager’s ability to scale profitably across multiple markets, reinforcing its role as a game-changer in MENA’s burgeoning $14 billion social e-commerce sector.
