Rinchi
TechInAfrica – A big global podcasting company, Acast, has acquired a South African technology firm, Pippa. Pippa provides a space for podcasters to host their podcasts and share it to relevant outlets. Additionally, it also provides analytics about the performance of their podcasts and put an advertisement in their contents.
The acquisition of Pippa seen by the company as necessary and important as Acast’s reputation as the global premier podcast company is well deserved. Moreover, the company said that by joining Acast, they will continue to craft the future of podcasting.
Simon Marcus, CEO and Co-Founder of Pippa said: “We’re incredibly proud of what we’ve built at Pippa, a product that podcasters genuinely love. We’ve long admired Acast as the premier podcast company in the world, so we’re confident that our forces combined will accelerate Acast’s success in serving and spurring the growth of podcasters, advertisers, and listeners worldwide.”
Acast was founded in 2014 and has become a fully integrated and fast-growing podcast marketplace in the world. It has a platform to podcasters to host their podcast contents and monetize them through advertisement.
Ross Adams, CEO of Acast, said: “This acquisition meaningfully accelerates our growth and will move Acast forward in our mission to empower podcasters of every size and help them connect with audiences around the world. We were extremely impressed by what the Pippa team have built and we’re excited to pour fuel on the flames now that Pippa is part of the Acast team.”
With Pippa joining the team, Acast now has more than 7,000 shows that cover a full range of global most premium podcasters, such as BBC, Financial Times, Economist, and Vogue, amongst other podcasters.
Source: africabusinesscommunities.com
