Nabilah Safira
TechInAfrica – Adidas Originals and the Lego Group together has launched a customizable Adidas Originals Lego Superstar sneaker on July 1.
“As a kid of the 80s and growing up in the 90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,” said Florian Müller, senior designer, Lego Group.
“So when the collaboration with Adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the Lego System in Play, which by nature is square and blocky.
“Thanks to the Superstar team at Adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoemaking, and now we just look forward to seeing how fans will take to the model, customising it in their own unique and wonderful ways”.
One user shared his creation, which is inspired by the Love Unites theme. Fans are encouraged to share their own take on the creative challenges and showcasing their sneaker on Twitter with the hashtag #Rebuiltbyoriginals.
