Africa, Market of The 21st Century

TechInAfrica – Consumption in Africa will be the market of the 21st century. That’s Deloitte’s perspective in their recent study (in French only) that you can read here.

Here are a few facts about consumption in Africa for the 21st century to come:

2010 population was 1 billion, with 355m people from the middle class. By 2060, population will be more than 2 billions, with 1.1 billion in the middle class.
Ivory Coast, Cameroon, Ethiopia, Uganda and Mozambique are the countries with the biggest growth rate. Bigger economies like Nigeria, Egypt or South Africa are still having a steady growth.
97% of people in Africa will have a mobile subscription by 2017. 30% of them with a smartphone.
1/5 young africans have already bought a product online with its mobile phone.
Annual growth will be 7.7% per year between 2014 and 2017. At least twice of the one of developed countries.
African GDP will be 1,100$ billion higher than today in 2019.
Africa will be the second market for companies investments by 2017.
Morocco, Algeria, Tunisia, Lybia, Egypt, Sudan, Kenya, Nigeria, Ghana, Angola and South Africa combined gathers 80% of the continent’s GDP.