Grace Ashiru
To lessen the financial burden of food shopping for Kenyan consumers, Kapu, a social commerce start-up, has obtained $8 million in startup funding.
The seed round, which also included Founder Collective, Base Capital, Norrsken, and Raven One, was jointly led by Giant Ventures and First minute Capital.
Biz Stone from Twitter, Ilkka Paananen from Supercell, Tom Blomfield from Monzo, and serial entrepreneur Alexander Rittweger join the early investors of Kapu, which also included the co-founders of Meesho in Brazil and Meesho in India, as well as a number of early family offices. They join other early investors such as these family offices, as well as many African family offices.
The business was founded by Sam Chappatte, and it is expanding its network of local sales reps through which customers may place orders.
Orders placed over What Sapp will soon be supported as well. Customers using Kapu, which facilitates group bulk grocery purchases by buying from manufacturers and producers directly, can allegedly save up to 30% on the price of fresh produce and packaged goods.
It’s a great possibility for society that people spend between 40 and 50 percent of their household income on food, but it’s also a major issue. We established Kapu because we think a better e-commerce model can be created to concentrate on the grocery basket, which accounts for the great majority of customers’ spending and represents the largest percentage of expenditure. And if we can use technology to boost productivity, Chappate continued, we can have a significant impact on society for both enterprises and consumers.
Kapu claims that there are 1,500 agent-collection centers dispersed around Nairobi. Prior to exploring new markets, the corporation intends to extensively penetrate Kenya’s capital city during its next phase of growth.
