Tech in Africa
AppsFlyer, is an Israeli marketing attribution firm that has teamed up with Ayoba to create Africa’s largest digital platform, which features a free instant messaging app tailored for Africans by Africans.
Ayoba operates an ecosystem of media and digital services through various micro-apps, channels, and payment solutions – all in one app. AppsFlyer leverages the use of technology in its user acquisition strategies.
Daniel Junowicz, the MD of LATAM & Africa at AppsFlyer said, “It’s great to be able to support their growth ambitions with our unparalleled mobile marketing analytics as Ayoba expands across Africa.”
Ayoba’s Head of Consumer Marketing Olivier Prentout said, “We look forward to working more closely with AppsFlyer as we continue on our mission to become the biggest digital platform in Africa.”
Integrated Appflyer technology creates a clear understanding of Ayoba’s funnel acquisition which enables effective re-targeting and re-engagement of their users. Their new capability is vital in campaign optimizations while driving long-term app growth.
Africa is a very mobile-centric continent where Ayoba offers highly localized and tailored content designed for the African end-user in mind. Localize content is available through curated channels aimed at educating, entertaining, and empowering communities. Ayoba recently partnered with MTN to provide their users access with no data cost. Users can send messages to non Ayoba app users from basic phones. This message can be relayed via SMS and MTN users who reply to those messages.
AppsFlyer works with some of the leaning global brands and companies with analytic tools that best inform to help marketing decisions.
