Grace Ashiru
Avanz Capital Egypt, a private equity fund subsidiary of Squared Capital International, has announced a $3.5 million investment in Trella, an Egyptian logistics startup, to bolster the growth of Egypt’s logistics industry.
Established in 2022, Avanz Capital Egypt invests in startups and small-to-medium enterprises (SMEs) to stimulate growth and prosperity in the Egyptian market by supporting these businesses.
The firm also plans to diversify its investment portfolio with two new funds in addition to its support for Trella. The first fund is designed to aid SMEs by providing the necessary funding and resources for their expansion. The second fund is set to focus on low-carbon projects and plans to issue “carbon credits” under the banner “EGYCOP.”
Trella, founded in 2018 by Omar Hagrass, Ali El Atrash, Pierre Saad, and Muhammad El Garem, operates as a technology platform that simplifies trucking by connecting shippers with vetted carriers for efficient load management.
In addition to the latest investment from Avanz Capital Egypt, Trella secured $6 million in debt funding last year from ALMA Sustainable Finance (ALMA) and the U.S. International Development Finance Corporation (DFC). The logistics startup operates in Egypt, Saudi Arabia, the United Arab Emirates, and Pakistan.
