Denis Opudo
Eskimi, a global programmatic platform together with BBM, announced a partnership of mobile advertising in Nigeria. The two will be bringing together leading mobile-first solutions in the market which will allow advertisers and brands to get and engage with mobile users both on iOS and Android all over Nigeria. According to Creative Media Works CEO Matthew Talbot, BBM has best-in-breed partners all over the world to offer a great users experience while providing optimal solutions to advertisers and brands.
Creative Media Works is a firm that operates BBM Consumer worldwide. Talbot added that Eskimi already has existing programmatic operations and platform in Nigeria that is always growing. Moreover, the company’s audience segmentation and digital marketing will help to generate better performance of advertising partners of BBM. The wide range of native ad units of BBM like video advertising gives brands specific geographical and demographics. All these are meant to target capabilities run viral awareness and agitate for direct purchase actions while still on the app.
Eskimi’s CEO Vytautas Paukstys said that the company is committed to offering the best sources of content for its customers and they are happy to collaborate with BBM. He added that the partnership would help the company to provide unique and premium inventories to its customers and give new ad formats. BBM gives some services and content apart from the vital chart functionality. Talbot gave examples of user services like HotelCombined, Uber, news, movie, concert ticket access and airtime top up. He said that those are examples of strategies that make BBM one of the growing utility apps. He also said that his company is continuously innovating and improving products to have a better ecosystem across BBM and to offer a better experience for its users.
Launched in 2005, BBM is amongst the largest mobile messaging app. the company initially majored on the explicitly messaging application for video and text communication. But it has evolved to a social ecosystem unifying chat, social commerce, services and content like payments, games, news, polls, coupons, beauty, subscriptions, travel, career, shopping and comic. BBM is operated and run by Creative Media Works a division of PT Elang Mahkota Teknologi Tbk. The company is found in South Africa, UAE, Jakarta, Singapore, Ottawa, Mississauga, and Waterloo.
Eskimi is an international programmatic data and advertising platform which has a monthly reach of 1B clients globally per month. The platform runs a data management platform (DMP), a set of cost reduction algorithms, anti-fraud and brand safety tools, and a robust, rich media suite. Advertisers can purchase video, display, native ad formats from more than 30 sources of supply. The sources include Doubleclick a Facebook API. Moreover, the platform is in possession of unique data sets for mobile device manufacturers, telecoms, and FMGs. Apart from that, it manages Eskimi.com asocial chat platform that has 24 million members and a carrying billing buses that is connected to more than 20 mobile operators globally.
