Grace Ashiru
Boomplay, an online streaming app for African songs and artists owned by the Chinese, has begun operations in Côte d’Ivoire.
It expanded its operations into Ivory Coast by opening an office in Abidjan. This move is intended to improve music streaming. It also assists Ivorian musicians in expanding their fan base both within Africa and beyond.
After Nigeria, Cameroon, Kenya, Ghana, and Tanzania, Cote d’Ivoire is the sixth African country where Boomplay has a presence.
Paola Audrey Ndengue, general manager of Boomplay Côte d’Ivoire, said during the launch,
They were thrilled to be in Abidjan, which is a cultural and creative center in this region.
Our crew’s positive reception from local partners, artists, and other important persons is a good sign that we should proceed with our plans. Boomplay is dedicated to making a positive impact on the dynamic nature of the music industry of the Ivorians.
There is currently no data available on the expansion of the music streaming industry in the Ivory Coast; however, a number of the country’s artists have achieved greater notoriety in recent times as a direct result of the increasing prevalence of streaming services. As an illustration, the French songwriter and singer Kikimoteleba soared in the ranks of Spotify after his hit song, Tigini, surpassed fifteen million streams. Many have been brought to the forefront of attention thanks to social media. For example, the Nigerian version of Aboutoots’ La Blessure is featured in numerous videos over the internet.
Streaming platforms plays an important role in decentralizing income for many Ivorian musicians, primarily since many musicians rely on their stage performances for their livelihood.
Believe Digital label manager Guy-Constant Neza, an Ivorian, told Lemonde that live performances account for 80 percent of Ivorian artists’ earnings. Neza claims that streaming platforms give their artists “a dual knowledge of both the constraints of the current structure and the possibilities that streaming provides.”.
With the introduction of Boomplay, musicians in the Ivory Coast now have access to a platform with seventy million users; they get paid for each stream or purchase of their work.
Users can listen to music without paying, albeit interrupted by advertisements, but if they don’t want ads, they have to pay a fee. The business model is very similar to that of YouTube.
Boomplay ‘s artists and media director, To sin Sorinola, said: Boomplay’s goal is to encourage home growth by giving them resources and
Platform both in and out of the service is bolstered by its physical presence
As a result, they can communicate with music fans across Africa in more significant numbers. We are thrilled to be able to offer a service that is completely honest and guarantees that musicians will be paid fairly for the streaming of their music.
