Nabilah Safira
TechInAfrica – The leading global software-as-a-service (SaaS) provider Meltwater BV is pulling crowd-sourcing company Owler as the third to its acquisition list.
The acquisition was made after Meltwater entry Euronext Growth Oslo in December 2020, and is part of the company’s strategy to grow its expertise in the social media sector.
Offering social media listening and analytics products, Meltwater spent a total of $24,5m to acquire Owler, $18.9m in cash and $5.6m in equity.
“Over the last 10 years, Owler has built one of the world’s most valuable online business communities. Owler crowdsources information that would otherwise be impossible to find. Combining this proprietary information from Owler with the insights that Meltwater is able to extract from online news and social media will differentiate Meltwater’s product in the market and bring great value to our 27,000 customers globally,” said John Box, CEO of Meltwater.
“It not only strengthens our offering in use cases we serve today, such as brand management and competitive intelligence, but opens up new and exciting opportunities in areas such as sales intelligence and risk management, where Owler is already present.”
“We could not have found a better home than Meltwater. Owler helps companies and individuals access business critical information to prospect new sales leads, and to track the latest news about the companies that matter to them – all use cases that Meltwater understands deeply,” said Tim Harsch, co-founder and CEO of Owler.
“Our combined data repository will be the most comprehensive in the industry, and by joining Meltwater’s artificial intelligence expertise with Owler’s community and crowdsourcing capabilities, Meltwater’s global customer base will unlock new markets and new opportunities to combine business information with news and social media content from around the world.”
Source: Bizcommunity.com
