Nabilah Safira
TechInAfrica – The Design and Art Director (D&AD) has launched the Shift 2021 partnering with Google and Adidas in New York.
The program will allow accepted applicants to enroll in a 4-month night school from October 2021 to March 2022, learning new skills, networking, and developing their portfolios with the support of mentorship and industry-set briefing.
“It’s time we look towards a fairer future for the creative industries. Creativity thrives from diverse minds and perspectives, and the only way this can be harnessed is by agencies and brands looking beyond those who have privileged access routes to get in. We all need to act on the belief that great creative talent does not only reside in a few universities or colleges,” said Paul Drake, foundation director at D&AD.
“D&AD Shift with Google has consistently matched creative talent with professional opportunities over the past five years. With the continued support of our partners such as Google and Adidas, the programme is expanding and connecting a growing wave of self-made creative talent to the industry.”
To learn more about the program and applying, click here.
