Rinchi
TechInAfrica – Digitalization has transformed almost all industries around the globe including the African continent. As in the hospitality industry, providers embrace digital transformation and adapt to it. The question is, what can they offer? Actually, there are many things hospitality providers such as hotels can do to embrace it, including to provide guestroom automation, location-based interactions, mobile engagement, hyper-personalization, APIs and integration. All of these efforts go with the same goal which is excellent personal service.
The “digital hotel” concept in the hospitality industry seems like an excellent and modern idea. However, the next question is, is African ready for this? It will depend on what value the African hospitality providers offer to their customers. In other words, their offerings must prioritize the customer experience.
A while ago, EOH Infor Services launched the Infor Hospitality suite of solutions to the African market along with the events took place in Cape Town and Johannesburg, South Africa. The events were mainly talking about the hospitality industry and how to improve customer experience, amongst others.
Adriaan Rossouw, Sales Director at EOH Infor Services and Infor’s Master Partner in Africa explained that customers have to change expectations, thus, they will also change rapidly in order to meet the demands.
“What does it take to turn a vacation into an adventure? It takes hospitality solutions that deliver change and offer customers solutions they didn’t even know they needed,” Rossouw said.
Meanwhile, Wolfgang Emperger, VP Infor Hospitality EMEA, LATAM, and India, said that there is always room for digital transformation in the local market. “There is much desire in the local market for an innovative alternative from a technology and customer service perspective.”
The Infor Hospitality suits offer hospitality establishment with its multi-region, multi-language functionality, and strong mobile functionality. It covers Property Management, Performance Management, Revenue Management, Asset Management, Human Capital Management, and so on. With this suite solution, the hospitality industry is experiencing rapid transformation and enhanced customer satisfaction.
Emperger added, “In hospitality, we have more information about our customers than in any other industry. It’s time to move from traditional hospitality to a digital experience, to the benefit of our guests.”
Source: biztechafrica.com
