Tech in Africa
Digital Kungfu is expanding into the United Kingdom. The news comes a year after emerging in first place at the inaugural Africa Tech Week Awards, winning the Best Technology Start-Up Award 2019.
Digital Kungfu is a lead generation company that combines storytelling, behavioral intelligence, data science, and market automation. The business works with technology companies to achieve 13:1 ROI for clients.
Digital Kungfu has worked with leading brands such as Liquid Telecom, Microsoft, Oracle, SAP, Micro Focus, IBM, and a qualified lead pipeline. The lead generation campaigns produce sales leads in excess of £12m.
Matt Brown, CEO of Digital Kungfu, pointed out how their interest in the London market arose from their exposure at the June 2019 Tech Week. He goes on to say, “Now more than ever, technology companies need to be able to connect with sales-ready leads, build robust pipelines and enable revenue growth through smart, measurable marketing campaigns.“
“This isn’t a South African problem. Because we work with international technology brands and based on the success we’ve had in our local market, international offices have started connecting with us to see how we can solve their lead generation challenges,” he adds.
Digital Kungfu operates a short and targeted Lightning Strike campaign runs lasting about four weeks. Its client base over the past 12 months includes both SME and enterprise customers. This requires the company to have a formidable content and production team.
