Rinchi
TechInAfrica – Many businesses around the globe currently focus their approach in the digital transformation where it’s aligned with the Fourth Industrial Revolution. More and more organizations want to understand how they can best implement digital transformation in their businesses.
Hannes van der Merwe, Itec South Africa’s Senior Product Manager talked about his views on the importance of digital transformation for businesses. Van der Merwe noted that the first thing to understand about digital transformation is that it’s an approach that uses tools enabled by modern technology and connectivity to make a significant change to a company, customers, and people.
“Part of the problem with digital transformation is that many business owners and CEOs are put off by the hype and conjecture around the topic. It is important to take away the big word, break through the white noise and make sense of digital transformation in a way that business people can understand and act on right now,” van der Marwe said.
The best example of the transformation is that people now can work from anywhere their locations are without having to physically available in the office. By doing so, they are still contactable and work responsibly while at the same time have access to their corporate systems and emails as well as attend virtual meetings.
“A critical focus point for digital transformation is the contact center, here modern communications system aren’t just transforming the industry they disrupting it. For a start, they allow demanding tech survey consumers to engage with your company at any time of day or night, on the platform of their choice.”
Van der Merwe suggested organizations to bring all employees into the same digital ecosystem, which further allows the business to develop different access and communication needs from different types of users to a central point.
Before coming up with objectives and options and implementing technology solutions, businesses should identify the problem areas first. It may take times but that’s what transformation really is, the journey that keeps on happening yet constantly changing.
Source: htxt.co.za
