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Sylvia Duruson
Satellite giant Arabsat and media technology leader Qvest aims to transform streaming services across the Middle East and North Africa. The two companies recently formalized their collaboration through a Memorandum of Understanding signed at FOMEX 2025 in Riyadh.
The agreement centers on developing an advanced OTT (over-the-top) streaming platform that promises to be fast, reliable, and user-friendly. This strategic initiative will allow Arabsat to expand beyond traditional satellite services and enter the direct-to-consumer digital market. The platform will also offer white-label solutions, enabling broadcasters and content providers throughout the region to launch their own branded streaming services.
This partnership responds to growing consumer demands for seamless content viewing across multiple devices. By leveraging Qvest’s specialized knowledge in cloud-based media solutions, software-as-a-service, and comprehensive OTT platforms, Arabsat will integrate artificial intelligence for personalized user experiences, implement various monetization strategies, and enhance content management capabilities.
The collaboration extends beyond technical implementation. Qvest will provide comprehensive business consultancy, technology guidance, and support for content partnerships. This multifaceted approach aims to substantially enhance Arabsat’s digital media ecosystem while facilitating relationships with both local and international content providers.
For Arabsat, this move represents a significant step in their ongoing strategy to modernize media distribution in the MENA region. By complementing their established satellite services with cutting-edge streaming capabilities, they position themselves to help broadcasters increase audience engagement in an increasingly digital media landscape.
The joint venture creates a scalable, multi-tenant solution that can adapt to changing market conditions and evolving consumer preferences. This flexibility will be crucial as digital entertainment continues to develop across the region, providing broadcasters and content owners with the tools needed to thrive in this new environment.
Industry experts view this partnership as a significant milestone for media distribution in the Middle East and North Africa, potentially setting new standards for how content reaches consumers across these diverse markets.
