Sylvia Duruson
Djembe, a renowned consultancy firm specializing in the African and Middle Eastern (MEA) regions, has unveiled a pioneering initiative – ‘Accelerate with Djembe,’ the world’s first communications-focused accelerator program tailored for scaleups operating in the Middle East and Africa.
This innovative program aims to bolster innovation and entrepreneurship in these regions by offering invaluable insights into critical communication disciplines. These disciplines encompass branding, crisis communications, digital marketing, funding strategies, media relations, and strategic partnerships.
Catering to the unique experiences and challenges faced by both local ventures scaling within the regions and international ventures seeking expansion into these markets, ‘Accelerate with Djembe strives to position effective communication as a cornerstone of innovation and entrepreneurship in the MEA regions.
Eligibility for the program extends to scaleups with a proven track record of three consecutive years of growth and existing operations or demonstrated potential for expansion in Africa and the Middle East. The three-month accelerator program promises a comprehensive array of benefits, including tailored mentorship, access to a global network of innovators, and equity-free communications support dedicated to addressing business needs through expert advisory and insights.
Mitchell Prather, Chief Executive Officer of Djembe Consultants, emphasized the significance of the initiative, stating, “Accelerate with Djembe forms part of our growing commitment to support the MEA innovation ecosystem. At Djembe, we understand that scaleups require a unique skill set to craft a compelling narrative that showcases their growth potential and secures funding.”
Managed by Djembe’s in-house innovation team led by Gilles Ametepe, ‘Accelerate with Djembe’ is now open for expressions of interest at www.accelerate.djembeconsultants.com. This groundbreaking accelerator program underscores Djembe’s steadfast belief in the potential of innovators and entrepreneurs, particularly in regions with a large youth population.
Through ‘Accelerate with Djembe,’ the consultancy firm aims to empower scaleups with the essential communication tools and strategies to navigate the complex landscape of growth and expansion in the Middle East and Africa.
