EDITEC will now adopt BtoBet’s platform and this move has been taken to boost the revenues of both companies. The increasing rate of gamblers in Africa has motivated many companies to expand their areas of operations. Currently, EDITEC operates in 20 countries in the Middle East and Europe. EDITEC is now adopting new technologies and penetrating in various countries in Africa to ensure they utilize the available number of clients who like gambling.
Many individuals are addicted to various forms of gambling including casinos and soccer. According to EDITEC’s head of online, Alex Rutherford, the company is extremely impressed with the new partnership that will result from the two organizations. He applauds the flexibility and functionality of BtoBet’s sportsbook platform which is seen as a new way of marketing EDITEC’s brand to new clients, especially in Africa.
About EDITEC and the new partnership with BtoBet
EDITEC is a leading African operator and betting company that is gaining popularity in Africa, and it operates R&S Betting, Premier Bet, Guinee Games, and SBA. The new partnership between the two organizations is aimed at boosting revenues for them. According to Alessandro Fried who is the chairman of BtoBet, he views the partnership to offer a suitable platform for a better gaming experience. Moreover, the new platform gives gamblers better user interface as it adopts new software into the system. Considering these and other factors, Alessandro says this is one of the reasons that drives BtoBet to partner with EDITEC.