Tech in Africa
Cairo-based retail company Dresscode, an e-commerce startup just raised a six-figure seed funding round in USD from Egypt Ventures. Dresscode plans to transform lifestyle and fashion retail in Egypt.
Dresscode was founded in 2018 by Ali Zakaria and Mohamed Abdel Dayem. The e-commerce retail platform sells women wear, beauty, and other home products. DC’s strategy plans on linking the Egyptian manufacturers directly to their consumers. Dresscode plans to fill this market gap with affordable high fashion and multi-brand variety.
Local fashion brands and designers have the chance to sell their products and increase their revenue streams through the platform. That way they can grow their businesses in the process. Dresscode operates on a business model that promotes third-party manufacturers, increasing job creation throughout the entire supply chain.
Textile contributes to a significant portion of Egypt’s GDP. As a brand, we are trying to solve a problem faced by many suppliers, brands, and manufacturers. Many factories produce a great product which is in turn exported globally. They however lack the marketing and branding avenues thus prompting them to approach merchants who sell them and take a huge percentage of their margins.
Mohamed Abdel Dayem is the founder and CEO of Dresscode and hails from a family invested in the textile industry since the 1920s.
Dresscode markets itself as the perfect place for the modern yet economical Egyptian woman. It offers stylish quality products at a good rate. The startup has a high powered website with APPs that incorporate a logistical service focusing on delivering the right product to customers.
Ali Zakaria, the co-founder and Managing Partner at Dresscode shared, “We are confident that our products are well-positioned to cater to our customer needs.”
Ahmed Gomaa, the Managing Partner at Gomaa stated, “We are excited to be part of Dresscode, as part of our mission to support talented Egyptian entrepreneurs contributing to the growth of local tailor workshops.”
