Grace Ashiru
Potcast Productions, a podcast production company based in Egypt, has successfully secured an undisclosed amount in its pre-seed funding round. The company plans to utilize these funds to enhance its content production capabilities, speed up the development of new series, and boost its marketing efforts.
In April, Innovative Media Productions (IMP), the media company behind Egypt’s Shark Tank television program, invested in Potcast Productions as part of the pre-seed funding round. Additionally, distinguished investor Ahmed Tarek Khalil also participated in this funding round.
Founded in 2020 by Islam Adel, Potcast Productions creates 15 unique podcast programs tailored to various target demographics. Over the past six months, the company has accumulated over 600,000 viewing hours and seven million listens.
Securing this follow-up investment from IMP and Ahmed Tarek Khalil stands as a testament to the hard work and dedication of our team. Their support validates our mission to transform podcasting in the region and propels us forward as we continue to innovate and expand our reach,” Adel said.
The startup will use the funds to enhance its content production capabilities, broaden its marketing initiatives, and accelerate the creation of new, high-quality podcast series tailored to a diverse and growing audience. Potcast’s status as a pioneer in audio-first content production will be further strengthened by this investment round, which will also support the development of high-quality audio experiences for both digital and offline platforms.
