Grace Ashiru
ArabyAds, an advertising technology startup in the MENA region, recently announced that it had received USD 30 million from AfricInvest as part of a Pre-Series B funding round.
ArabyAds is an Egyptian company that was started in 2013. It helps advertisers get customers, keep them, and make money by using its technology platforms for coupon-based advertising (Boostiny),influencer marketing (iConnect))live commerce (Dementia, retail media (Ritelo), and on-device contextual advertising. ArabyAds has offices in the United Arab Emirates (UAE) and tech hubs in Egypt, Tunisia, and Jordan (Deviceboost).
According to Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds, “We are happy to welcome AfricInvest as one of our long-term investors, and we thank them for placing their trust in our mission to produce value for all stakeholders in the ecosystem.”
After that, he continued by saying, “ArabyAds has been setting the standard for performance advertising delivery with its platform services, and it is devoted to employing innovation to revolutionize the digital advertising market.” The company’s foundation is rock solid and, at present, one of the most prosperous and fast-growing businesses in the MENA region.
ArabyAds is currently looking to expand its presence in newer markets to use its scalable, secure, and end-to-end platforms to assist e-commerce companies in scaling up their operations easily all over the world.
Skander Oueslati, the Chief Investment Officer of AfricInvest, said, “We are thrilled to work with ArabyAds at a time when the technology company is trying to disrupt the AdTech market even more with its transformational technology platforms.”
ArabyAds has established itself as a reputable and powerful brand in the Middle East and North Africa (MENA). It has earned a strong reputation in the industry for its dependability and expertise in digital marketing and advertising.
ArabyAds plans to use the additional funding to broaden its audience reach, make other investments to further its technological advancement, and increase its workforce to support its expansion.
