Tech in Africa
Egypt-based DigiFi Network has completed a pre-seed funding round from Loyal VC based in the United States. The startup has ambitious plans of swapping their profile information for a stable WiFi connection.
DigiFi Network was founded by Mohamed Maher and Ahmed Nassef in 2019. As a wi-fi enable platform, customers can share their basic profile data with business owners when expanding their advert campaigns to reach wider audiences.
The DigiFi platform helps third-party advertisers use push advertising to customers with the same share of digital advertising being directed to the business owner.
“I am so proud to be the first Egyptian startup of Loyal VC’s portfolio. Their continued support and mentorship with their class A mentors will add a lot of value to our company,” said Ahmed Nassef.
The investment will be channeled to building the platform userface, reporting capabilities, growing operational capacity, and continuing the geographical expansion. Loyal VC has its eye set on becoming the largest data hub re-targeting campaigns for digital advertisers.
