Grace Ashiru
A consortium of local and regional investors, including EFG EV and Flat6Labs, 500 Global, and Hala Ventures, led a pre-seed funding round that resulted in el-dokan, an Egyptian e-commerce technology startup, raising $550,000.
El-dokan is primarily aimed at big-box retailers and chain stores who want to increase their share of the e-commerce industry, raise sales, and automate their operations. The platform was launched in Egypt in the latter half of 2020.
According to Ahmed Maher, co-founder, and CEO of el-dokan, the capacity of the company to win the trust of investors is one of the company’s greatest strengths. el-dokan was able to raise money and close its pre-Seed round in large part because it is one of the very few companies that focuses on making advanced software with cutting-edge technologies like headless, composable e-commerce architecture.
Most retailers have shown that they are willing to either switch to more flexible and innovative technology or eliminate the old ways of doing e-commerce. The technology developed by el-dokan “changes the equation” because it enables retailers to increase sales while simultaneously lowering maintenance costs. This technology also allows our merchants to quickly and easily create API connections with our partners to guarantee the highest levels of operational efficiency.
Our platform can easily integrate third-party providers such as payment, shipping, point-of-sale (POS), and enterprise resource planning (ERP) systems, according to a statement released by Mohamed Yousry, Chief Technology Officer (CTO) and co-founder of el-dokan.
E-commerce is now a key part of any retailer’s business plan, and platforms and tech companies compete to give merchants the best tools to help them grow and improve their businesses.
