Tech in Africa
Farmer’s choice announced the scaling of its use of advanced technologies to drive its agricultural ecosystem in a manner that enhances productivity, food safety, and quality while reducing waste. The 40-year-old company has launched this in a push to adopt sustainable farming practices while increasing cloud solutions for businesses.
Coordination of activities on Microsoft Cloud gives the company enhanced visibility in the meat production life cycle. The company aims to remain productive in pricing, wastage, and product usage. Increased focus is also given to food traceability.
The World Bank gives food production and processing projections close to $300 billion annually – a figure expected to rise to a trillion by 2030 if farmers are adequately empowered. In Kenya, Farmers Choice’s partnership with Microsoft is a new shift in tech-driven processes that enhance food security and quality. The company already employs IoT readers that capture data to be used by Dynamics 365 Business Central.
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