Grace Ashiru
Fawry, a prominent Egyptian company in digital banking and payments technology, has recently entered into a strategic partnership with Simple Touch, a renowned provider of advanced business management software and ERP solutions for the food and beverage industry in the Middle East and North Africa (MENA) region.
The main goal of this partnership is to upgrade the restaurant management systems offered by Simple Touch by incorporating Fawry’s cutting-edge financial technologies in the MENA region. Mohamed Kamel, the Head of Acceptance Business Development and Billers Relationship Management at Fawry shared his excitement about this venture. He stated, “This collaboration with Simple Touch is a great opportunity to transform the restaurant sector in the MENA region by integrating innovative technology with their wide customer base.”
Kamel highlighted Fawry’s impressive history in digital payment solutions, emphasizing how this strategic alliance will bolster the food and beverage industry. He said, “Our aim is to deliver a comprehensive and creative solution tailored to meet the demands of businesses in this field, thereby improving their operational efficiency and enhancing the overall experience for customers.”
Echoing Kamel’s views, Hady Samir, Simple Touch’s co-founder and commercial sector head, expressed his pride in partnering with Fawry. He sees this as a significant step to grow their business creatively across the region. Hady remarked, “Joining forces with Fawry is a landmark moment, merging our expertise in food and beverage industry business management software with their cutting-edge fintech and digital payment technologies.”
Samir emphasized the goal of the collaboration: to bring innovative solutions to the regional restaurant industry, highlighting its ability to enhance efficiency and performance. This agreement benefits food and beverage entrepreneurs by providing them with advanced technology that simplifies financial processes and digital transactions for diners across the MENA region.
This partnership is part of a more significant movement towards development in the MENA food and beverage sector, designed to meet the changing needs of the industry. It is expected to drive progress in digital payment methods within the sector, setting the stage for more comprehensive cooperation.
