Grace Ashiru
Customer relationship management (CRM) solutions have become more popular over the past few years. The industry is expected to grow at 12.5% per year for the next six years and reach $145.79 billion.
This growth is partly because more and more online stores are using CRM solutions to boost sales, increase profits, and keep up with their fierce competitors.
Egyptian businessmen Ahmed Khairy (CEO), Ahmed El Assy (CPO), and Omar Alfar created Gameball, a customer intelligence and marketing CRM platform, in 2020. It helps consumer brands use their data to grow (CTO).
Gameball says that businesses use its tools to build long-lasting relationships with customers and make sure they stick around through data-driven, customized loyalty programs.
Khairy says that since the company started, its growth has been exponential, and it now serves more than 7,000 businesses and has 20 million clients. The business wants to grow this over the next year by starting a marketing campaign and opening centers with a lot of demand for its platform.
Gameball got $3.5 million in seed funding from 500 Global, P1 Ventures, Launch Africa, and Middle East VCs Seedra Ventures, Arzan Ventures, Propeller, and Core Vision, as well as from several local investors. This money is helping the company’s plans to grow.
In the future, we are focusing more on getting the product to market. Khairy says we are also trying to focus on countries that will give us access to specific regions, like Saudi Arabia for the GCC and the U.K. for Europe.
We’ve seen a lot of growth in those markets, and they’re also more open to new products and technologies like Gameball because they’re more developed. Since their economies are pretty stable, we can use them to grow more quickly.
Hisham Halbouny, a general partner at P1 Ventures, said, “The consumer landscape is changing quickly, and brands are competing for customer engagement, trust, and loyalty.”
Gameball is working on a big, multi-billion-dollar problem that could change how the world makes money, keeps customers loyal, and does digital marketing. We are happy to help the team as they take their adventure to new markets.
Khairy, Assy, and Alfar first made Gameball a Shopify app before making an API for companies other than Shopify.
Khairy says that customers who use their platform can run loyalty programs, multi-channel marketing campaigns, consumer profiles for personalized promotions, and incentives to get more people to take part.
Our customers have multiple channels and points of interaction with their customers. Still, by putting all that information together in a single dashboard, they can have better visibility into their customer behavior and insights.
Khairy further said that by studying consumer behavior, Gameball could assist brands in making money and efficiently upselling and cross-sell to their clients.
According to Khairy, customers that use their platform can run loyalty programs, execute multi-channel marketing campaigns, construct consumer profiles for tailored promotions, and provide incentives for more involvement.
We help marketers get more information, knowledge, and visibility about how people act. He said that we give them the tools they need to run better customer retention and marketing programs based on this data, so they can tailor their relationships and make more money from them.
He said the platform helps businesses reach out to their current customers, who may be worth more than new customers. Also, companies no longer have to spend money on advertising without knowing if it will bring in new customers. Instead, they can reach out to their current customers through tailored campaigns and loyalty programs.
Customers of Gameball come from many different fields, such as e-commerce, retail, and financial technology (fintech). Sega, Xiaomi, Experience Philippines, and Breakfast are a few of its clients.
