Rinchi
TechInAfrica – Guardrisk in partnership with a FinTech startup, Root, extends CarSure—an insurance product for people who rent cars. The latest news reported that CarSure revealed an insurance WhatsApp chatbot to attract more target clients. According to it-online.co.za, it is South Africa’s first non-life insurance WhatsApp chatbot.
The launch of the WhatsApp chatbot aims to make the process quick and easy as clients do not need to log onto the website to get the product. This was due to the friction in the new website thus, this technology helps clients to have a seamless experience.
“The latest Root–Guardrisk collaboration was inspired by the launch of the WhatsApp Business API, which allows companies to deliver better customer support and sales through WhatsApp,” said Dewald Müller, Operations Manager at Root. “Using WhatsApp as a distribution channel allows CarSure to better capture its target market by optimizing the customer’s journey and taking out the “pain points” of insurance buying.”
Richard Eales, Non-Life Managing Executive at Guardrisk said: “The extraordinary speed with which our new WhatsApp Bot, using the Root insurance APIs, went from concept to launch was impressive! Now we can focus on marketing and driving more sales through this exciting new channel.”
You can access the WhatsApp chatbot directly from CarSure’s website, here.
Source: itnewsafrica.com root.co.za
