Denis Opudo
Apple is known as one the world largest smartphone manufacturing company. The company is known for iPhone brands that are liked by many customers globally. Apple launched the iPhone X brand officially in Nigeria on 8th December 2017 at the Wings Concrete Lounge, Wings Office Complex; 17A Ozumba Mbadiwe, Victoria Island, Lagos Nigeria.
The iPhone X is the latest product from the apple company just after iPhone 8 and iPhone 8 plus, and it is made with most advanced technology with flawless hardware design and a range of new service offerings. During the launch, the organizers talked about the need for innovation and quality design in developing devices that address the users demand by functioning and increasing the emotion value.
The iPhone builds a lasting relationship with the customer by frequently narrowing the gap between customer and the brand. This was according to Head West Africa Operations, Redington, Sivadoss Vijayakumar who spoke during the launch.
The iPhone has been in the Nigerian market for quite long and has made created an enjoyable feeling that every user prefers to have. The company was overwhelmed by the customer’s reception, and they promised to go on with embracing the Nigerian market.
The smartphone has a Super Retina display that has a 2436 x 1125 resolution with 458 pixels per inch, the highest resolution and pixel density Apple has introduced in an iPhone. It has True Tone technology that functions on an ambient light sensor to adjust the white balance of the display to be in line with the ambient lighting in whichever room.
