Grace Ashiru
Jumia, the leading e-commerce platform in Africa, has announced establishing a quick commerce platform in Nigeria that will be known as Jumia Food Mart. This move was made to satisfy the growing demand from customers for more suitable delivery options.
The action will make it possible for customers to get their online grocery orders in fewer than 20 minutes, delivering the highest level of convenience possible.
We are ecstatic to introduce rapid commerce to Nigeria and look forward to continuing to provide our customers with an unforgettable experience.
The behaviors and lifestyles of consumers are evolving, and the importance of speed and convenience is becoming more than it ever has been. Our logistics team overcame many obstacles to make this a reality, which is a huge accomplishment for them. We feel that the quick commerce service that Jumia provides satisfies the demand of our customers for the convenient and speedy delivery of products that they use daily, particularly in this post-COVID era.
According to Massimiliano Spalazzi, Chief Executive Officer of Jumia Nigeria, “Our mini fulfillment centers within neighborhoods will enable us to deliver to customers quickly.”
Last-mile delivery using micro fulfillment centers located within the neighborhood is a novel concept that will completely change the amount of time it takes for Jumia customers to receive their orders and will make it possible to receive online grocery deliveries more quickly than ever.
Consumers will be able to get up to 4,000 popular, fast-moving items from top local and international brands delivered for free. From both well-known local and international businesses. More than five places inside Lagos are already being served, including Opebi, Alausa, Victoria Island, Ikoyi, and Lekki.
Consumers in Nigeria, which has a young population and an expanding middle class, are eager to access the rapid commercial revolution they see occurring in other parts of the world.
According to Zachary Dyce, Head of Dark Stores for Jumia, “We are enthusiastic about the future chances and possibilities in Nigeria. Jumia is the first to provide rapid commerce at this magnitude in Lagos, and we are excited about the possibilities and potential in Nigeria.”
Since the COVID-19 outbreak, Jumia has seen a significant shift toward selling dairy products. This is a direct outcome of consumers’ growing preference for online shopping. The company also recently introduced the concept of a “dark store,” which is a significant step forward in making online shopping more convenient than ever.
According to the Africa e-commerce study named Jumia Africa E-Commerce Index 2021, groceries and everyday basics were the products that sold the most on Jumia during the pandemic. This category is also one of the fastest-growing categories on Jumia.
