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Knife Capital invests undisclosed amount in SA HR software startup Wamly

The cash investment will boost marketing initiatives, expand its team and enhance product development

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South Africa venture capital firm Knife Capital has invested in HR one-way-video platform Wamly. As part of the deal, UK-based Knife Capital partner Davey Gant will join Wamly’s board of directors. The cash investment will boost marketing initiatives, expand its team and enhance product development.

Wamly began as a startup relying on personal networks and word-of-mouth referrals. In the first 3 months pre-launch, the company held less than a thousand interviews but today it carries out several thousand interviews several times a week. Among the company’s clients are WeBuyCars, Distell, USN, Momentum, Ampath, and several other blue-chip companies.

This one-way video interview software connects companies to talented people helping in hiring better people faster. Companies can recruit vacant positions without the need for one-to-one interviews allowing for the interview of more people and stronger candidates. This software allows for filtering applications quicker, reviewing in real-time, and shortlisting the best candidates for future elections.

Source: IOL

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