Sylvia Duruson
Aspiring digital creators in Nigeria recently gained hands-on social media education and community-building opportunities through Meta’s first-ever in-person Creator Lab Live event.
The Lagos workshop gathered over 40 emerging creators to learn from experts on building their brands and maximising Instagram’s tools. It expanded on Meta’s original digital Creator Lab program launched in March 2022.
“We’re thrilled to bring this innovative Instagram Creator Lab Live to Nigeria’s talented creators,” said Moon Baz, Meta’s Creator Partnerships Lead for Africa, the Middle East and Turkey.
“Nigeria’s thriving creator scene offers amazing content with global impact. We want to provide tailored support as these creators grow their communities and livelihoods across our apps,” she added.
Sessions focused on improving content skills, cultivating audiences, and leveraging Instagram’s product suite. Strategic Partner Manager Rofhiwa Maneta led a workshop on advancing content creation, using features strategically, and monetisation options.
The event also encouraged positive creative expression through the #PositiveVibesOnlyChallenge. Creators crafted uplifting content to spread optimism on the platform.
Popular creator Amarachi Amusi offered insights during a fireside chat on remaining relevant as a creator. She stressed that authenticity, consistency and creativity are key on Instagram.
“Collaborating with Nigeria’s young talent has been incredible,” said Amusi. “The Creator Lab underscored developing unique, entertaining shorts using Instagram’s tools to engage growing audiences.”
Established creators like Taaooma, Markangelcomedy and Ayomidate attended alongside emerging voices. All participated in the #PositiveVibesOnlyChallenge.
For Meta, the Creator Lab Live provides a valuable forum to help develop Nigeria’s next generation of digital talent directly. The company plans to expand its educational program across the country.
“We want to offer creators a home base to build community and make engaging content,” Baz said. “As we shape the future of digital experiences, we’re committed to giving Nigerian creators resources to thrive.”
