Nabilah Safira
TechInAfrica – Five nominations at the Bookmark Awads 2021 will be awarded to interactive communications campaign who achieve digital marketing success in South Africa on 29 July 2021.
The two giant companies Microsoft and Acer took the lead with their campaigns. Microsoft who pitch for ‘Xbox Hall Of Fame’ campaign snatch three nominations, while Acer’s #Instapitch earned two nominations.
Here is more details to the nominations and the receiving campaigns as quoted from Bizcommunity:
Microsoft “XBox Hall Of Fame”
Campaign: Digital Strategy
Channel: Email, Direct, Inbound Marketing
Channel: Use of CRM, Loyalty and Gamification
Acer #Instapitch
Community: Use of user-generated content
Community: Social Media Innovation
