Sylvia Duruson
Microsoft has partnered with Terragon, an African marketing technology company, to empower businesses with data-driven customer insights. The 3-year collaboration will see Terragon utilise Microsoft’s cloud platforms to boost its marketing offerings.
Nigeria-based Terragon leverages data and technology to provide Africa’s most robust data-powered marketing ecosystem. It helps companies gain valuable customer analytics through cloud solutions. Terragon’s expertise focuses on the African consumer landscape.
The company serves various enterprises and SMBs across industries like FMCG, financial services, and consulting. It assists brands in managing first-party data, honing targeting, and delivering personalised and offline customer experiences.
This Microsoft partnership aligns with Terragon’s mission to make mobile interactions meaningful through innovation. It also advances Microsoft’s ambitions for cloud-enabled digital transformation in Africa.
Terragon’s SVP, Chimezie Okonkwo exp, expressed enthusiasm about deploying Microsoft tools to improve marketing efficiency, generate smarter insights, and drive meaningful mobile customer engagement.
Microsoft’s Gerald Maithya noted the collaboration significantly progresses sustainable digital growth in Africa. Partnerships with cloud-focused firms like Terragon accelerate transformation by providing cloud access to businesses of all sizes, contributing to Africa’s development.
By combining forces, Microsoft and Terragon aim to unlock the power of data-driven marketing for African businesses seeking to understand customer needs and optimisation. Their strategic alliance demonstrates the vast potential of cloud platforms for driving business growth through actionable insights.
