Rinchi
TechInAfrica – Opera Limited has announced the launch of a new online lead generation platform for Small and Medium Enterprises (SMEs), OLeads. Opera is known as one of the world’s major browser developers and leader in AI-driven digital content. The new platform will provide a tool to improve SME’s visibility, online presence, as well as awareness about their businesses, and ultimately, help to improve sales.
SMEs are one of the biggest elements that boost the economy in Nigeria. As noted by the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), there are over 40 million SMEs found in the country. Despite the high number, they are still facing some major challenges in growing their businesses, including leveraging digital transformation. As a result, many of the businesses are mainly run offline.
One of the reasons why they need to go online is that half of Nigerians are already connected to the internet, thus, digital transformation is needed. The launching of OLeads in the country is part of Opera’s strategy to transform the digital advertising ecosystem by turning local businesses online, which will remove barriers for them to connect with potential customers.
Per Wetterdal, Vice President of Global Business Development at Opera said, “Nigeria is undergoing a rapid digitalization with already more than 110 million people on-boarded to the internet, and it’s estimated to grow to 188 million within the next four years.”
“With OLeads, we are enabling millions of businesses to participate in this digital transformation, providing them a platform with user-friendly tools and a fast and easy way to come online, reaching Opera’s massive user base.”
OLeads helps Nigerian SMEs to easily create their mobile websites and landing pages as their marketing campaigns. The platform seamlessly connects businesses to advertising platform, Opera Ads and direct access to Opera’s user base in Nigeria.
“With the launch of OLeads, we are now helping more Nigerian businesses find their target audiences online. We have received very positive feedback from the SMEs we have on-boarded during the soft launch of the platform, and we are excited to offer this service to millions of businesses in the country,” Wetterdal concluded.
Source: techawk.com.ng
