Grace Ashiru
Paymob, an Egyptian shopping and payment app, has teamed up with Tabby, a buy-now-pay-later (BNPL) platform based in Dubai. This will help Egyptian retailers grow by letting businesses in Paymob’s network use Tabby’s split-in-four, interest- and fee-free payment solution through Paymob’s gateway.
The two financial technology companies will work together to ensure a smooth integration of Tabby’s BNPL solution into Paymob’s platform so that it can be offered to the company’s online and in-store shops. This option will be made available to more than 120,000 merchants.
With e-commerce in the Middle East snowballing, this partnership would have a long-lasting effect on the region’s tech ecosystem. Paymob offers more than 30 ways to pay online and in stores, and it helps more than 120,000 small and medium-sized merchants run and grow their businesses. On the other hand, Tabby has more than two million active users and more than 6,000 merchants on its platform.
As more financing becomes available, merchants can increase their average order value, conversion rates, and overall performance. As Tabby’s credit options are looked into, their customers will also be able to buy more.” The diversity of innovative, customer-centric digital payment solutions in the MENA area is rising,” said Omar El-Gammal, executive vice president for worldwide business development at Paymob.
Paymob is at the forefront of giving merchants in the digital economy the tools they need to be successful by providing them access to the most innovative payment methods. Our partnership with Tabby is essential because it includes in-store and online e-commerce payment solutions. This gives merchants in Egypt a better checkout experience, more sales, and more customers.
