Nabilah Safira
TechInAfrica – Dentsu International and Dentsu South Africa has unified Posterscope brand into the list of Amplifi and its sub brands, Carat, Vizeum, and iProspect.
Exception is the three countries, Nigeria, Kenya, and Ghana which will have the Dentsu Location Services (DLS) instead of Posterscopes as the out of home (OOH) business to maximize revenue growth of 40%.
“We wish to highlight that the reboot will not affect Posterscope’s award-winning credentials nor the day-to-day running of the business,” said Dawn Rowlands, CEO, Dentsu SSA.
Under Dentsu Location Services, we will continue to deliver world class, best technology driven solutions to our clients as well as focusing on growing our capabilities and talent across the region.”
Livia Brown, former general manager of Posterscope SA, will be supported by the regional location experts in market; Alex Muiruri managing director for DLS Kenya; Bismark Odoom, business director for DLS Ghana; and Yetunde Adegbite, managing director, DLS Nigeria.
“I am very excited to be working closer than ever before with my colleagues across Africa. The landscape is ripe for meaningful growth and the doors are wide open to numerous opportunities in an evolving OOH landscape,” stated Livia Brown, DLS Africa lead, who will be backed by Alex Muiruri managing director for DLS Kenya, Bismark Odoom, business director for DLS Ghana, and Yetunde Adegbite, managing director, DLS Nigeria.
