Sylvia Duruson
Redington, a prominent technology aggregator and innovation leader in emerging markets, has announced a pivotal partnership with Vertiv, a global provider of critical digital infrastructure and continuity solutions. This collaboration aims to transform the African technology landscape by empowering channel partners and expanding Vertiv’s reseller network across the continent.
The alliance combines Redington’s established presence and expertise in emerging markets, particularly in data centre transformation and artificial intelligence (AI), with Vertiv’s industry-leading power and cooling technology. Vertiv brings over 50 years of experience in critical infrastructure services to the table, complementing Redington’s extensive reach and market knowledge.
Dharshana Kosgalage, Executive Vice President of the Technology Solutions Group at Redington Middle East and Africa, emphasized the company’s commitment to fostering strategic partnerships that drive innovation and growth across Africa. He expressed confidence that the collaboration with Vertiv would create a powerful value proposition for businesses throughout the continent, catalyzing Africa’s digital revolution.
This partnership is set to unlock new opportunities for Vertiv to expand its presence within the regional channel market. Redington’s comprehensive reach across Africa and robust in-house services team will provide additional value to Vertiv’s local channel partners and end users. The distributor’s extensive network and expertise will enable Vertiv to better serve its customers and meet the growing demand for advanced digital infrastructure solutions in the region.
Wojtek Piorko, Managing Director for Africa at Vertiv, highlighted the significance of this partnership in Vertiv’s expansion strategy across Africa. He emphasized Africa’s importance as a critical region for Vertiv’s business growth and expressed enthusiasm about supporting local customers in achieving their efficiency, scalability, and sustainability goals in collaboration with Redington.
The scope of this partnership is comprehensive, encompassing Vertiv’s entire Integrated Solutions portfolio and IT channel product stack across Africa. This extensive offering allows Redington to deliver a complete suite of Vertiv’s cutting-edge solutions to its vast network of channel partners and end users. The partnership goes beyond mere distribution, with Redington planning to conduct specialized training and partner empowerment sessions to equip its channel network with the knowledge and skills needed to effectively deliver Vertiv’s portfolio.
To ensure seamless service delivery, Redington will carefully manage inventory to serve the market without delays. The distributor will also work closely with partners to design tailored solutions that meet specific customer requirements, leveraging Vertiv’s advanced technology and Redington’s market insights.
This strategic alliance between Redington and Vertiv represents a significant step forward in Africa’s digital transformation journey. By combining Vertiv’s innovative technology solutions with Redington’s extensive market reach and expertise, the partnership aims to address the growing demand for reliable and efficient digital infrastructure across the continent.
As Africa continues to embrace digital technologies and expand its technological capabilities, partnerships like this play a crucial role in providing businesses and organizations with the tools and infrastructure needed to thrive in an increasingly digital world. The collaboration between Redington and Vertiv is poised to make a substantial impact on the African technology landscape, driving innovation, enhancing digital capabilities, and supporting sustainable growth across various sectors.
