Denis Opudo
Founded in 2013, Sokowach startup from Kenya continues to gain grounds in Kenya. The company also began its operation in Tanzania in early 2017. The startup mainly allows small shops within its areas of operations to order for goods using an app. The delivery of goods usually occurs within 24 hours. The startup connects with various multinational companies to avail the consumer goods ordered by retailers.
Recently, Sokowatch launched its retailer app. Those retailers with smartphones can, therefore, place orders using the app. Moreover, those who order from the app will see their order history, images of the products and select time of delivery. The app whose piloting process began on android version will also have a user-friendly interface. Besides, the new versions of the app will allow users to get discount notifications, personalized analytics, and order for goods on credit.
In 2017, Chandaria Industries offered to give Sokowatch strategic investment. Besides, Sokowatch also participated in XL Africa accelerator program organized by World Bank.
Daniel Yu, the CEO of Sokowatch said that the hard work of its team members in Nairobi and Dar es Salaam helped it achieve big milestones. In January 2018, the company sold over $80,000. If this maintains, the company will realize annual revenue of $1 million. Consequently, this will represent a five-fold increase in sales from January 2017.
According to Yu, the political turmoil in Kenya affected the startup’s operations in the second half of 2017. However, the company has realized the need to expand its services to other parts of the country. Currently, the company plans to operate in Mombasa during the third quarter of 2018. Moreover, the company wants to explore other markets in East Africa in early 2019 and the fourth quarter of 2018.
