Grace Ashiru
StarTimes Group, a multinational media company and digital TV provider, started doing business in Senegal on July 19 with the opening of its principal office.
StarTimes was established in 1988, and since then, the company has made its digital television and media service accessible to audiences in over 30 nations across Africa, earning it both fame and credit.
According to Houssainatou Diallo, who is in charge of public relations, the launch of this primary agency is an integral aspect of the operational dynamics of a sustainable establishment.
The project “Access to satellite TV for 10,000 African villages” has been running in Senegal since 2018 and in 30 other African countries. Its goal is to reach 600 villages in Senegal.
After the first phase, residents of 300 villages could gain access to satellite TV as a result of the first phase. The second phase is currently at an execution level of 85 percent and will be completed later in August.
Her statements suggest that the State, as well as the Ministry of Communication, will be accountable for monitoring the progress of the project’s delivery.
Regarding the 10,000 villages project, every one of the necessary equipment is provided free of charge, and those who benefit from the initiative will have unrestricted access to all of the available channels for three months utilizing the decoder that will be installed at no cost to them.
After that, a package of fees is applied to the thorough maintenance of the apparatus, carried out by locally based technical specialists who have received adequate training.
Customers in Senegal have their choice between three different Startimes bundle options. Currently, it is transmitting programming across over six hundred African channels, 157 of which are intended for Senegal.
During this period, the Startimes group is open to the propositions of win-win partnerships with local media and content providers. This allows them to jointly profit from a good market while providing additional value to their audience.
