Denis Opudo
There has been increased interest towards Africa’s burgeoning in online media practices and the cultural scene. However, it is more interesting since the interested parties are mainly the private equity and the main media giants from the United States.
The major aligned market stake in the South African multimedia entertainment related company is TRACE. In a broader perspective, TRACE incorporates evolution of media, advisory services, the growth equity investment, and the advisory services initiated by the giant Creative Artists Agency as well as the TPG.
With the number of interested viewers hitting the highest limits in history, TRACE has in the recent past created a well-calculated media empire within the sub-Saharan African countries. The company has recorded several achievements not limited to establishments of mobile and digital services. There are also set developments of radio stations and TV channels both owned and controlled by the same company.
Amidst the rising competition resulting from the web simulators, the concerts as well as the talent searches, the company has maintained its stature in the provision of services to its views. It is keeping its reputation throughout the world market. In fact, the previous provider of this services known as the Millennium Technology Group has had talks of selling their stake unto TRACE Company. This is because they are unable to withstand the competition in the marketplace.
TRACE company owns the following assets; TRACE play which offers live television services, mobile, and the amazon fire. There also exists the Roku as well as desktop programming services. Besides, the company owns the reputed South African mobile virtual network going by the name TRACE mobile. The current objective of this company is to establish and set recommendable television channels throughout West African countries and across Eastern Africa.
The TRACE CEO Oliver Laouchez who also doubles as the chairman and co-founder. He insinuates and recommends partnering with TPG Growth. Moreover, he reiterates that the TPG growth is a global investor suitable for global collaboration. He also notes that TPG has started streaming more money in the African market, with both Mark Zuckerberg and Sundar Pichai convinced of the rich African market.
