Sabine Lanjock
TechInAfrica – The South African lifestyle network created “by young people for young people”, TRACE Mobile announced earlier this week that it was launching the TRACE Troops initiative. The main goal of this programme is to tackle youth unemployment head-on by providing credible training and employment opportunities for young South Africans.
Prescillia Avenel-Delpha, Vice President Mobile & Marketing at TRACE claimed “As a brand that focuses mainly on entertainment and engagement with young people, we felt it was our responsibility to offer the same young people, especially the unemployed, employment opportunities”.
The initiative enables the company to employ and upskill youth regardless of their education and work experience. Candidates, particularly those within the 18 – 25 bracket, who are successful in their application for the skills development programme will undergo weeks of training in sales, marketing and activations.
“Our TRACE Troops are not chosen on merit but are chosen on personality, street smarts and the understanding of what their peers like and want. Our TRACE Troops are the ones who play a role in the development of our lifestyle network TRACE Mobile because they are in tune with their peers,” says Avenel-Delpha.
After successfully completing the programme, graduates who become ‘TRACE Troops’ will be stationed within TRACE Mobile, actively assisting with sales, marketing and activation activities, all whilst earning a notable salary.
Source : www.itnewsafrica.com
