Grace Ashiru
Elon Musk, who acquired Twitter last year, has been hinting at the possibility of turning the platform into an all-encompassing “everything app,” akin to China’s WeChat. The plan includes merging Twitter with another company called “X Corp.”
With Elon Musk at the helm, Twitter is currently undergoing a major rebranding process, where it will be officially known as “X.” This change involves redirecting the X.com domain to Twitter and bidding farewell to its iconic blue bird logo, signifying the end of one of the most recognizable social media brands.
Indeed, the rebranding is just one of the numerous significant changes Elon Musk has implemented on the platform since he acquired Twitter for $44 billion. Among the notable changes is the introduction of a monthly subscription service, which allows users to compose longer tweets and enhance video quality.
Musk has made certain adjustments to Twitter’s features, such as dropping verification for non-paying users and, most recently, reducing the rate limit.
Amidst the various changes brought to Twitter under Elon Musk’s ownership, there arises curiosity about the fate of well-known Twitter terms like ‘tweet,’ ‘retweet,’ ‘followers,’ ‘handle,’ and others. Additionally, there is speculation about X’s terminology for its videos. With Facebook’s recent transition from Watch to Videos, Musk might consider options like ‘X Watch’ or ‘X Reels’ to compete with platforms like Instagram and TikTok.
An interesting development on the horizon is the relaunch of Vine, Twitter’s short video platform akin to TikTok. This move could potentially position Vine as the new home for Twitter Videos.
With the rise of competition from Meta’s Threads, some may question the wisdom of rebranding. Nevertheless, the transformation of Twitter into “X” under Elon Musk’s leadership promises to bring about exciting and innovative developments to the platform.
The change brought about by Musk has received support from some of his fans. However, long-time users of Twitter are not entirely pleased with the transformation
Whether Twitter’s rebranding as “X” signifies the birth of a gigantic ecosystem (X Corp) with exciting novel products or the platform’s downfall has piqued many people’s interest.
