Grace Ashiru
Witamax has announced a $600K pre-seed investment in Washminute, an innovative Moroccan startup transforming the smart car wash industry. This milestone investment, supported by Tamwilcom and a forward-thinking business angel from Morocco’s sports sector, marks Witamax’s debut in the cleantech space.
Why Washminute?
Washminute is tackling one of Morocco’s—and the world’s—critical challenges: water conservation amidst growing hydric stress. By introducing cutting-edge, water-efficient car wash solutions, the company is transforming car washing into a fast, eco-friendly process that saves resources while offering unparalleled convenience.
In just seven months, Washminute has achieved a 30% increase in monthly revenue, expanding operations to seven locations across Casablanca, Marrakech, and Agadir. This rapid growth highlights the scalability and strong market demand for sustainable car wash solutions.
Accelerated Growth and Prestigious Recognitions
Washminute’s impressive journey is underscored by participation in several esteemed programs and accolades, solidifying its status as a clean tech trailblazer:
•Incubation at Technopark: A hub for innovative Moroccan startups, supporting their development.
•Membership in the 3rd Act cohort by SB3S: As part of the Innov Invest fund, this program supports Washminute in pre-acceleration, acceleration, and post-investment phases in Morocco and Africa.
•Finalist in the Orange Social Entrepreneur Award: Recognized for its impactful and sustainable business model.
•Award by BMCI BNP Paribas in Morocco: Honored for its innovative and eco-conscious car wash approach.
•Selection for the UNDP Accelerator Program: In partnership with Flat6Labs and the Danish Ministry of Foreign Affairs, further cementing its reputation as a climate-focused innovator.
Impact Beyond Business
Washminute is driving innovation while fostering a meaningful social impact by integrating inclusion, economic empowerment, and skill development into its growth strategy:
•Actively recruiting and training washmen, creating jobs and promoting social inclusion as the company continues to scale.
•The Washminute Academy plays a pivotal role in upskilling, offering training to employees and partners in key areas, ensuring they grow alongside the company.
Shaping Morocco’s CleanTech Future
Founded by Jean Baptiste Kouatche and Ishak Afrit, graduates of HEC Paris and Polytechnique, Washminute exemplifies the bold entrepreneurial vision Morocco needs to address its pressing environmental and economic challenges. Their goal to expand operations across Morocco and the MENA region aligns seamlessly with Witamax’s mission to support startups tackling critical sustainability issues like hydric stress.
Washminute’s mission is to redefine car washing as a smart, eco-friendly service that not only conserves resources but also creates jobs and establishes a new standard for clean tech innovation in Morocco and beyond.
About Witamax
Witamax is Morocco’s first private-backed venture capital firm, specializing in pre-seed and seed tech investments with strong growth potential locally and regionally.
