Yango Senegal Expands SuperApp with Food Delivery Service

Yango Senegal has officially launched its food delivery service, expanding its SuperApp, which already includes ride-hailing and parcel delivery. Now, users can order meals from partner restaurants—and eventually, grocery stores—without needing to switch apps. It certainly sounds like a win for convenience.

But will it work? That’s the big question, especially considering that Jumia attempted to establish a food delivery service in Senegal but shut it down in early 2023. Despite this, Yango appears confident as it enters a market where it will face competition from local players like Dakar Food Delivery and Ayda App. With Senegal’s restaurant industry thriving due to urbanization and shifting eating habits, the timing seems strategic.

To attract restaurants, Yango is waiving commission fees for now, offering businesses an appealing reason to sign up. However, this strategy is nothing new—start with low costs to onboard businesses, then gradually introduce fees. While it’s currently a great deal for both restaurants and customers, the real question is how long this honeymoon phase will last.

Yango is also positioning itself as a champion of local businesses, promising to support SMEs and contribute to Senegal’s digital transformation. Given that internet penetration in urban areas exceeds 89%, the potential for growth is significant. By integrating ride-hailing, parcel delivery, and food delivery into a single platform, Yango is working to become an essential part of daily life.

For now, things look promising: affordable services, satisfied customers, and increased orders for restaurants. But the real challenge will come later—how Yango treats businesses and workers once the initial excitement fades. Only time will tell.