Grace Ashiru
YuLife, a tech-driven financial services company based in London, has brought its group risk protection product, group life insurance, to South Africa. This is its flagship product.
YuLife’s unique approach to insurance includes a wellness app that uses game mechanics to encourage workers to make healthy lifestyle changes, as well as essential wellness tools and services to avoid illness.
Since its launch in 2016, YuLife has proliferated. It now has over 600,000 group policyholders from small to big businesses and more than $50bn in coverage. The company’s move into South Africa is a big deal, and YuLife plans to give South African businesses and workers real value in a way that is easy to use, interesting, and effective.
Guardrisk Life, the most prominent life cell captive insurer in South Africa and the market leader in tailored risk solutions, backs YuLife South Africa’s policies.
The Chief Executive Officer of Guardrisk Life, Herman Schoeman, said that it made good business sense to work with a forward-thinking company like YuLife that shares its commitment to meeting customers’ needs.
YuLife’s new way of thinking about insurance is changing the market for employee benefits. It rewards workers for living healthily, helps them stay mentally, physically, and financially healthy, and makes teams healthier, happier, and more motivated. With its successful expansion into South Africa and the US, YuLife is well on its way to making financial goods a force for good and inspiring people to live better lives.
